Sharper commercial conversations with your RMs.
The MercuryMetrics RM Archetype Assessment shows how each RM tends to pursue growth, helping you focus reviews, coaching and commercial action on the questions that matter most.
A short questionnaire that shows how an RM tends to approach clients, growth and value creation.
See how each RM tends to create value.
Each profile maps six commercial orientations, showing where an RM tends to look for growth.
Deepen existing relationships
Build relevance through expertise
Move closer to important decisions
Understand wider client context
Connect capabilities around complex needs
Same target.Different commercial questions.
The same commercial objective can call for different questions depending on the RM’s strongest orientations.
New openings
and important decisions
- Which new relationships are gaining momentum?
- Which clients are approaching an important decision?
- Where could earlier involvement create more opportunity?
Existing book
and wider client needs
- Which relationships still have room to deepen?
- What do we know beyond the immediate portfolio?
- Where could an unaddressed need become relevant?
The profile changes what you investigate in the RM review.
Business evidence determines where to focus next.
Use the profile to focus the conversation.
Look at the profile alongside the RM’s business to identify what to test next.
Archetype profile
Leading orientations
Business
Pipeline · Client book · NNM · Revenue · Priorities
Opportunities to test
Where could this profile matter?
Next conversation
What should you investigate or do next?
The profile gives you a place to start. The business tells you where to focus.
Five questions for your next RM review.
Where is the RM’s current approach already generating business?
Where could it generate more?
Which opportunities fit particularly well with the RM’s strongest orientations?
Where could a different approach open another route to growth?
What will you test or do differently before the next review?
Bring sharper questions to your next RM review.
Take the assessment to see the profile for yourself, or share it with your RMs before the review.